Everything you need to know about eCommerce fulfilment

eCommerce fulfilment:- Retail today is different from pre-pandemic norms, and Stay-at-home restrictions and supply chain issues have influenced the industry, which is still adapting to these changes. Direct-to-consumer eCommerce is set to bring in $151.3 million in sales during 2022 – a 15% increase on 2021 figures. With direct selling growing leaps and bounds during 2021, more traditional retailers are eyeing up vertical integration to improve profit margins and exert more control over the brand experience.

eCommerce fulfilment

What is fulfilment?

Fulfilment is the process of managing a business’s supply chain, which includes sourcing products, manufacturing them, operating warehouses, delivering products to customers, returning products and handling customer complaints. 

The success of strategic fulfilment can result in increased sales and profits, while strategic fulfilment also helps solve problems like overcapacity and declining market share. On average, a company that is considering strategic fulfilment spends at least six months to plan the implementation process and it can take up to one year for a company to fully transition into strategic fulfilment

Apparel fulfilment services are a way for online apparel companies to respond quickly to the marketplace. Fashion is very competitive and even changes over a few months. It has short product life cycles and a huge product variety.

The fulfilment industry is a multi-billion dollar industry that includes many providers and consumers. The market consists of retailers, manufacturers, wholesalers, and distributors, and consumers are forced to buy in bulk, which provides a more significant opportunity for companies to offer fulfilment services.

The industry is also seeing growth because of the rise in popularity of “impulse shopping” – buying items without having a specific need. E-commerce is a booming industry that has been around for a long time. As the market grows and consumers demand more and more, the retailers are constantly looking for new ways to improve their fulfilment process.

Clothes fulfilment is the process of delivering clothing to the consumer. The phases include things like designing clothes, making them, and finally delivering them to their ultimate destination.

Technically, sellers & vendors must work together to create a product that will be sold to a buyer. Involving multiple stakeholders like designers, merchants, manufacturers, and distributors can also help make this process easier.

A designer is the first person to create the garment. This is followed by the production stage, which starts with the creation of the garment. After that, it goes into inventory and finally into a stock-keeping unit (SKU).

What is Third-party fulfilment? 

Third-party fulfilment is a solution to outsourcing the logistics of shipping merchandise to customers. With the help of this outsourced service company, you no longer have to worry about operational costs or wear and tear in your own warehouse. As the industry evolves, third-party fulfilment is a trend that is becoming more and more popular. It helps businesses offer their products to a wider range of customers.

The key components of Third-party fulfilment services:

  • Warehousing:– Warehousing services are important for eCommerce businesses. They provide a vital service to keep your inventory fresh and up-to-date, as well as ensure speedy delivery to your customers. Warehouses provide storage space for your goods, which can be accessed online or in person.

Warehouse services include receiving, storing, packing, shipping, picking and order fulfilment. Warehouse services can also be outsourced to third-party fulfilment companies that specialize in this service type.

  • Inventory management:– Inventory management is one of the most important parts of any business. Inventory management is the process of tracking the number of goods that are ordered, received, sold and used by a company. This process enables a company to identify when it has too much or too little stock of its products. This can help to keep costs low and profits high to better suit the needs of your business.
  • Shipping and receiving:– The shipping and receiving department is a place that many businesses don’t want to touch. It’s not just because it’s dirty, but also because of the time and effort, it takes to manage the process. But these days, receiving is being automated by using technology such as RFID scanners and other automated systems.
  • FTL and LTL freight shipping:– Third-party fulfilment (TPF) is a type of FTL(Full Truckload) and LTL (Less than truckload) freight shipping where a company outsources its freight from a third-party provider instead of hiring its own trucking company or using other carriers. The advantage of TPF is that it allows companies to focus on what they are best at – product development, marketing and sales – while still getting their shipments delivered efficiently.
  • Picking and packing:- Picking and packing are tasks that can be outsourced to third-party fulfilment providers. However, the decision for outsourcing these tasks should not be taken lightly. Companies need to understand the implications of outsourcing their picking and packing services before they make a final decision on it.
  • Kitting and customization:– Kitting is a process of creating a set of items with a specific use, such as clothing and accessories. In the past, it was done by hand. With the rise of automation, it has become easier to create these sets using computers and machines. 

The customization of products has been on the rise since the early 2000s. This has led to an increase in competition among companies for their clients’ custom made products. This competition has also led to an increase in demand for quality customer service from companies that are providing customized services to their customers.

  • Reverse logistics (returns):- Reverse logistics is the process of returning goods to the manufacturer, wholesaler, retailer, or another original point of distribution. It is also referred to as returns. Reverse logistics is a subset of supply chain management and logistics. In the case of a retailer, reverse logistics is the process of taking goods from their inventory back to a manufacturer or wholesaler and removing them from the retailer’s shelves. 

Why does apparel need Fulfillment?

The importance of fulfilment in the apparel industry is easy to see. Without fulfilment, there would be no speed to the supply chain. The time saved with fulfilment also provides opportunities for companies to further develop their logistics and customer service processes.

The benefits of fulfilment have leading brands like Nike, Adidas and H&M who are typically very long-tail focused, to focus on growth in this area. Many retail brands have shifted their focus on selling through eCommerce channels as well with an eye towards transforming into a long-term relationship customer rather than a one-time purchase customer.

The apparel fulfilment space is increasing in prominence as more people are getting into the industry. Entrepreneurs and businesses are looking for ways to make their business more efficient by finding a way to fulfil orders.

Additional benefits of fulfilment include reducing costs, streamlining processes, and improving customer experience.

A good example of the importance of fulfilment would be the way Amazon handles their own fulfilment process. Fulfilment is essential to any eCommerce business because it allows the company to achieve its goals and provide a service or product to its customers.

The fulfilment process can be challenging because of the many variables that go into it. The key is to take control of the process and ensure that you stay on top of the trends to fulfil customer orders efficiently. 


What are the Key parameters to evaluate fulfilment providers?

With innovation in textile manufacturing and supply chain management, apparel fulfilment providers are emerging. Expedited fashion companies need to consider a number of parameters when evaluating their options. These include the quality of the goods being received, the location of the warehouse, processing and packing rates, delivery rates, customer service and more.

Key components to evaluate providers are:

  • Quality of goods received:- One of the key parameters to evaluate fulfilment providers is their acceptance quality limit/level. This is a measure of how well the provider delivers goods that meet the quality standards. Reaching fulfilment providers is one of the key parameters to evaluate their acceptable quality level. This is a measure of how well the provider delivers goods that meet the quality standards.
  • Location of warehouse:– The most important factor to consider is location – it should be in close proximity to your business, as shipping costs can add up quickly. Quality of service is also a big factor – you want a company that has good customer reviews and excellent delivery times. 
  • Processing rate:- The processing rate is simply how quickly the fulfilment provider can fulfil the order. The delivery speed is how fast the product will be delivered after it has been processed. Customer service is how well the company communicates with their customers and lastly, the quality of the product that you receive.
  • Packing rate:- This is a measure of how many items can be packed in one hour. If a company has a high packing rate then they are able to pack more items per hour and ship them faster. This is important because the faster you ship your products the more likely you are to make sales.
  • Delivery rate:- The delivery rate is an important metric that can help you determine which fulfilment provider will be most suitable for your business. It’s also important to see how satisfied the customers are with their experience with the fulfilment provider you choose as well as how much they charge for their services.

What is Multi-channel eCommerce fulfilment?

Multichannel fulfilment is a method by which sellers can sell items through various sales channels. It is a strategy that uses various sales channels such as websites, catalogues, social media and mobile apps to increase the reach of the product.

MCF is an effective way to achieve customer satisfaction and rapid growth. However, it is not easy to implement. It requires companies to have a strong understanding of their target audience and how they want to engage with them.

Multi-channel fulfilment is important because customers want their products on the same day. It is efficient in terms of labour and shipping costs.

Today, most companies use a multi-channel fulfilment system because it helps them meet customer demands and increase their profit margins by giving customers an easier way to shop for products online. 

Multi-channel fulfilment is one of many options available at Amazon for sellers who don’t have time to manage their own fulfilment. Centre your inventory and have them handle it on their behalf with the MCF program from Amazon.

Examples of Multichannel Fulfillment:-

  1. Amazon:- Amazon Prime is a faster shipping service than most other carriers. It also has Multi-channel distribution. These are features Amazon handles in-house. The FEBA store is also run by Amazon and provides a retail solution for your inventory.
  2. Walmart:- Walmart Fulfillment Services (WFS) offers end-to-end fulfilment services for third-party e-commerce sellers. With one of the world’s largest supply chains, we’re uniquely positioned to provide the scale, quality, cost, and efficiency you need to grow a successful business on Walmart.
  3. ShipBob:- ShipBob offers Fulfillment by Merchant (FBM) and if you utilize Amazon fulfilment today, we highly recommend diversifying your fulfilment options (e.g., use both FBA and FBM) to maximize sales.
  4. Wish:- Wish to integrate seamlessly with Amazon and most eCommerce platforms. They take the stock, store it, pick, pack and deliver it for customers automatically.

Fulfilment in context of Cross-border eCommerce and Globalisation

Cross-border eCommerce is a term that denotes the buying and selling of goods and services across borders, which is facilitated by the internet.

With the increasing popularity of cross-border eCommerce, it has become more difficult to manage international shipping logistics. This has led to an increase in fulfilment services providers. These fulfilment services providers ensure that products are received at their destination in time, with a minimal amount of damage or loss.

Cross-border eCommerce has changed the way people shop for apparel around the world. This has led to a global marketplace that allows shoppers to find what they need from different countries with ease.

The major players in this market are Amazon, Alibaba, Rakuten, Shopify and eBay. They have all been able to offer better prices and a wider variety of products than their competitors because they have lower operating costs due to their scale.

The rise of cross-border eCommerce has led to the emergence of fulfilment services that help retailers with logistics and delivery. With these services, retailers can extend their reach beyond borders and deliver to customers all over the world.

Fulfilment services include:

  • International shipping: This is an option for retailers who want to ship products across borders without incurring high costs. For international retailers, shipping products across borders is not only expensive but also time-consuming. With the help of fulfilment centres, retailers can shorten the time it takes to ship a product from China to the US and save on costs.
  • Customs clearance: This is an option for retailers who want to import goods from overseas into another country without paying customs duties or taxes.
  •  Cross border shipment: Cross-border eCommerce is a growing trend where international retailers sell their products to customers in different countries. This trend has caused some challenges for the companies.
  • Payments, reconciliation and charge-backs:- The process of reconciling payments and charge-backs can be difficult for both the customer and the company. The customer has the right to stop payment on a purchase, and if the company does not find a way of settling the charge-back, it can be hit with fines.

What is B2B e-commerce?

B2B eCommerce is a business-to-business (B2B) transaction. It is one of the most important and growing segments of e-commerce. B2B e-commerce transactions are typically conducted between companies, not consumers. These web transactions typically involve the sale of goods or services for profit. Many businesses are in need of a better way to conduct business with other businesses, as opposed to a traditional personal transaction. B2B e-commerce allows businesses to share information, products and services without having to go through.

What is B2B e-commerce Fulfillment?

B2B e-commerce fulfilment is performed for a variety of customers. In the past, it would’ve been needed to ship in-house or ship to a business that handles retailer orders. Nowadays, products can be shipped directly to consumers so you can focus on other tasks at hand.

Businesses often need large orders for inventory to sell. They often place their orders in advance to order in bulk and then ship them directly from the warehouse.

This saves them the time and effort of wondering whether they need something, so they can spend their money on other more essential things.

As the large-scale retailers become more efficient, they’ve been able to create a lot of excess product that allows them to lower their prices in stores. Seeing that retailers are now ordering the bulk of their products in batches, they’ve become much more efficient.


B2B fulfilment is an important part of the supply chain for enterprise retailers. It has different definitions based on the organization, but it’s a vital interaction. When done correctly, it’s what allows retailers to keep their products and services available in stores across the country. But with complexity comes confusion, which is why this article highlights some of the most common aspects of B2B fulfilment.

Retailers order in bulk, which means they will need orders to be delivered on a regular basis. They won’t require each order to be shipped in one go, but rather regularly throughout the month for products like furniture and home items. Remember that wholesalers are rarely manufacturers, which means there may be several suppliers along the value chain. This means each must in turn provide orders for the next link in the chain.

According to Red stag Fulfilment 

“ B2C (business-to-consumer) order fulfilment is what most people think of as eCommerce fulfilment, which ships orders to retail customers. Both B2B and B2C start with shipping inventory to your fulfilment centres in bulk. B2C orders usually come in through your online retail store or eCommerce platforms. Your 3PL processes your B2C orders, shipping packages from the warehouse to your customers.”

Based on your customer mix, you may need specialized eCommerce fulfilment. It is important to know that if you do sell mostly to consumers, a traditional third-party logistics service will likely be more than enough.

If you’re shipping wholesale orders to small stores, you might not need a warehouse that specializes in B2B fulfilment. Many small stores will have more flexible inbound freight requirements than bigger retailers like big-box stores. And, if your products are small, your wholesale orders can ship via a common carrier. In this case, your B2B fulfilment centre can probably handle this B2C fulfilment.

What Does a Fulfillment Service Provide?

A fulfilment service provides multiple shipping services for your business. They deal with safety and quality assurance in every shipment, which greatly reduces costs.

When you work with an apparel fulfilment company, you can focus on other important aspects of your business. All the tedious tasks such as preparing and shipping out orders are taken care of for you. Your provider will store, pack, invoice, and ship your products to customers. As a result, you and your team can focus on growing your business and adding new customers. Engaging with customers is at the top of the priority list, now that there are more hours to spare.

Why Does Your E-Commerce Business Outsource Fulfillment?

If you are in the apparel e-commerce industry and looking to grow your business, it is important to consider third-party fulfilment companies as a way to reach more consumers. These fulfilment companies will provide logistics and expertise so your brand can continue to grow.


  • 1. Ready infrastructure to manage your e-commerce business fluctuations

Ecommerce businesses are at constant risk of fluctuating revenue. But with out-source fulfilment, you can minimize the chances of revenue loss and gain more profit by outsourcing your e-commerce business to a third party company that has the infrastructure to manage your business fluctuations.

The e-commerce industry is constantly evolving, and so are the needs of businesses that do it. With out-source fulfilment, you can hire a third-party company to handle your eCommerce business fluctuations without worrying about how much work you have to do yourself.

Out-source fulfilment is great for businesses that don’t want to worry about their fluctuating revenue or have time constraints. It also helps them focus on other aspects of their business such as product development or customer experience

  • Effective order processing

An order processing system is a valuable tool for providing an efficient and quick customer experience when selling products online. It can be used to retrieve items based on a picklist or to find a box of the right size for your items.

There are two ways that you can use this system:

1. You can choose an appropriate packaging option and then find the right size box for your items.

2. You can choose the size of your box and then find the right packaging option for your items.

  • Scale your e-commerce business by focusing on your core expertise

There are various ways in which e-commerce businesses can scale their business by focusing on their core expertise and outsourcing the rest. For example, a fashion brand can outsource its manufacturing process while keeping its design and marketing teams in-house.

There are two ways to scale an eCommerce business:

1. Increase inventory and sell more products

2. Increase customer acquisition by focusing on your core expertise and outsourcing other tasks

  • Reduce e-commerce shipping costs

E-commerce businesses can outsource their fulfilment processes to companies that specialize in this service. These companies provide a variety of services including warehousing, logistics, and customer support.

The benefits of outsourcing are numerous. It helps the business save money and time while also providing better customer service. E-commerce businesses have to consider the cost of shipping their products as well as the time it takes to make each shipment.

The benefits of outsourcing fulfilment include:

– Lower cost for e-commerce business owners

– More time for marketing and customer service

– Added flexibility in managing inventory and orders

  • Gain a geographic footprint with multiple warehouses

The best way to gain a geographic footprint with multiple warehouses is by outsourcing fulfilment services. This not only helps you avoid the hassle of managing your own warehouse but also allows you to focus on what you are best at – running your business.

Gain a geographic footprint with multiple warehouses and outsource fulfilment services by utilizing e-commerce business outsourcing.

As an e-commerce business, you would want to have a physical location in your target market. You also want to ensure that your warehouse is close to the buyers. This can be challenging for e-commerce businesses, especially when they are just starting out.

How Fulfillment Services level up your business

Fulfilment services are an essential part of any business. They take care of the logistics and make sure that your products reach their destination on time. and in perfect condition. When you use the services of fulfilment companies, they seek out the best possible methods to fulfil your orders and make sure that it costs you less money and time. 

Some of the ways that fulfilment services can help your business are:

  • Helping your company maintain a positive customer experience,
  • Improving your brand’s visibility,
  • Helping you reach out to more customers and increase sales,
  • Reducing the risk of fraud by using technology to verify orders.

High SKU Counts

Even though online stores selling clothing may need to display lots of SKUs, they can still be managed efficiently. Organizing large volumes of items is critical, and you should pick an inventory management system that offers this flexibility. Cycles and innovation are important for a company to ensure their legitimate stock administration. It’s also critical that styles develop rapidly too since product turnover is often fast & frequent.

The process to receive goods in-country

Without a proper understanding, it’s tough for businesses to make stock administration easy. Producing many SKUs puts a lot of strain on the supply chain and makes production easier, but also increases the odds of an error happening. Stock management can be tricky because high amounts & SKUs put too much stress on a company’s resources. Additionally, quality and naming checks are suggested all the time. You need to believe you’re getting what you pay for from any providers who are selling and competing for your goods & services.

Value-Added Services

Value-Added Services offers a wide range of services including order fulfilment, marketing, branding, customer care and more. They also provide customized solutions for each business to ensure that they are getting the best value for their money. 

Some of the value-added benefits of using fulfilment services include:

  • Save time by managing your inventory and order processing with ease.
  • Increase customer satisfaction by providing a seamless experience.
  • Reduce risk by offering a safe, reliable option for customers to buy from.
  • Increase revenue by offering more options for customers to purchase from you.
  • Improve internal operations by creating a streamlined process for handling orders.


The e-commerce industry has been growing rapidly and with it, the demand for fulfilment services. With automation taking over many manual tasks that were previously done by human workers, fulfilment is now more automated than ever before. 

The apparel industry is a trillion-dollar industry that has been growing rapidly. It’s expected to reach $3-$4  trillion by 2020.

The apparel industry is growing at an exponential rate. The industry reached $1 trillion in 2020, up from $1.6 trillion in 2016. The main drivers of this growth are the increased purchasing power in emerging markets such as China and India, the continued growth of e-commerce, and the global shift towards a more tailored style of clothing.

With the help of technology, the future outlook looks bright for this industry. As there are many effective service providers and technological advancements adopted by the apparel industry today.

GlamWork – If you looking for an end-to-end service provider for Design, Sourcing, Sampling and Product Development, please check out  OUR plans at GlamWork.org

HulaGlobal – If you are looking for apparel suppliers, we recommend you check out Hulaglobal.com and connect with their team to talk more about your requirements.

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